Heres a great formula you can follow to craft a great elevator speech that will leave your next potential employer or client remembering you despite your brief interaction in an elevatoror a Starbucks. Generally, your pitch wants to blend your experience and desires with their pain points and how you can alleviate them. Including a quick phrase at the end of your elevator pitch can help solidify this first impression in the other person’s head. An elevator pitch is basically a sales pitch for yourself, so get creative with it. Warzel reminds professionals that your elevator pitch should change as you do. As your achievements, job titles, aspirations, and goals evolve, as should your elevator pitch.
Often times I find the written word not able to capture the idiosyncrasies of a person’s voice. As we mentioned earlier, you won’t come across the exact same opportunity twice. Therefore, make sure you create a few different versions of the same elevator pitch so that it pertains more closely to the opportunities you’re pursuing. This can be intimidating—especially if you want to make a great first impression and have him remember you after your interaction. Which is why you need to make sure that you have your elevator pitch down to the T. These are the questions you have to ask yourself as you choose your niche to ensure you’re working with your dream clients.
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When you go out and network, you want to know exactly how to talk to people so that you can attract the right clients to grow an abundant accounting firm. This is exactly why I believe having a pre-written and practiced “Brand Shake” prepared is one of the most effective ways to build your network of ideal clients you truly want to help and serve. I work with a lot of accounting professionals, and so many don’t know how to quickly describe their business and what they do without flubbing up. It’s not unusual to say you’re “client focused”.
When that happens, you can create a custom pitch. Find out about the industry you’re targeting. You don’t have to become an expert but make sure you understand the big issues. Someone who hears your elevator pitch might not need an accountant elevator pitch for accountants right now. Or they may not want to talk about accounting at that precise moment. But if you make a good pitch, they’re more likely to remember you when they’re ready. The most effective elevator pitches are refreshingly simple.
Use your elevator pitch to elevate your prospects
Next, provide an example of something you’ve done to help you achieve your goals. For graduates, this is where you can mention your CA qualification to show that you’re taking extra steps with your degree to give yourself the best chance of achievement. For students, you can highlight any work experience or mentorship you have undertaken during your studies. Then you can move onto what you studied at university, https://xero-accounting.net/ your goals and aspirations – highlighting what you are aiming to achieve. Your goals are sure to change over the course of your career as you tick some off your list and outgrow others, so it’s a good idea to keep your list of goals updated. Mastering this important skill can require a bit of work. Your elevator pitch needs to be adaptable to the circumstances in which you will be using it.
Nobody wants to be sold to right out of the gate. People want to do business with people they like and trust. In addition, research the opportunity’s potential for growth. Where do people with this position come from or go afterward?
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Whether you’re looking for a job, internship, or simply want to grow your network, the first step of a great elevator pitch is identifying who you’re making the pitch for and what they can offer you. This means that you’ll probably have more than one elevator pitch or multiple variations of one.
Today, you’ll find our 431,000+ members in 130 countries and territories, representing many areas of practice, including business and industry, public practice, government, education and consulting. It would even be a great idea to send them your elevator pitch in your email, so they remember who you are. She really wanted to help him, but he was not her ideal client.